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Digital Marketing Manager

Company: Orchid Island Juice Company
Location: Fort Pierce
Posted on: December 3, 2019

Job Description:

Digital Marketing ManagerJob DescriptionThe Digital Marketing Manager will develop & drive all digital marketing initiatives from creative to campaign roadmap development to execution. · Work with VP of Marketing to develop strategies to drive new member acquisition across a variety of digital channels.Monitor and evaluate digital marketing trends to recommend best practices· Develop, plan, and execute paid digital marketing strategies and initiatives, including SEM, paid social media, search and display advertising campaigns· Oversee acquisition marketing performance (including SEM, SEO and Paid Social) implement localized campaigns.· Manage the development of creative assets, including language localization for website, email marketing, and more.· Own and maintain lead gen marketing roadmap to drive growthAnalyze performance metrics and develop comprehensive reporting on digital marketing growth and e-commerce sales.· Build out a customer lifetime value (LTV) model to help inform paid media investment decisions going forwardAnalyze cross-channel attribution performance to mine campaign performance insights and drive future campaign testing· Help to identify creative technology and marketing automation solutions that can expand our team's capacity to accommodate growing creative needs.Education / Requirements· 3-5 years' experience in a performance marketing role ideally at a recognized agency, consumer brand or growth stage startup.· Proven experience in managing productivity, ability to prioritize and meet deadlines in a fast-paced environment.· Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms.· Familiarity with web analytics (Google Analytics, Omniture), CRMs (Salesforce), and/or other marketing technology platforms (Mailchimp, ExactTarget).· Hands-on experience in management of SEM, SEO, paid social, display, retargeting and mobile advertising platforms· Self-motivated and a genuine desire to learn new skills.Superior attention to detail and the ability to handle multiple projects are crucial.· Love for all things marketing and technology; you continuously pursue knowledge and stay on top of trends.· Highly analytical and data-driven with a technical knowledge of databases, data analysis, marketing automation and optimization (including a/b testing), a major plus· Data and ROI driven

Keywords: Orchid Island Juice Company, Fort Pierce , Digital Marketing Manager, Executive , Fort Pierce, Florida

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